TikTok

METHOD / ACCESS PROBLEMS. The WebSearch budget for this session was already fully consumed (200/200) before I made a single call, so I could not search — everything below came from direct URL fetches and one real browser render. Most guessed ads.tiktok.com/help/article/<slug> URLs return "The article you are looking for no longer exists or failed to load" (tiktok-video-ad-specifications, tiktok-ads-specifications, video-ad-specifications, creative-specifications, in-feed-ads, tiktok-video-ads all 404). I recovered the canonical article IDs from the Ad Review Checklist page, which links video specs as aid=6669199281502552069 and image specs as aid=6701253237862825989. Those two IDs are the load-bearing sources here; the human-readable slugs are unreliable. PAGES THAT WOULD NOT FETCH. support.tiktok.com now 302-redirects to www.tiktok.com/support/faq_detail?id=..., and those pages are JS-rendered — WebFetch returns only an empty "TikTok Support" shell. I rendered them in a real browser to get past this. The rendered "posting a post" FAQ contains NO technical specs at all (no duration, no file size, no aspect ratio, no format) — it is a pure how-to. TikTok's support search URL would not render either. business-api.tiktok.com/portal/docs also returns an unrendered shell. This is why several organic rows are marked unverified: the numbers are simply not published on a TikTok consumer page I could reach, and I declined to fill them from blogs. DIRECT CONTRADICTION BETWEEN TWO OFFICIAL PAGES — Spark Ads duration. The spec article (aid=6669199281502552069) states for Spark Ads (Pull): "Video duration: No restrictions." The Spark Ads article (ads.tiktok.com/help/article/spark-ads) states a 10-minute maximum video length, while also saying "There are no restrictions on video ratio, video resolution, file type, video duration, bitrate, and file size." The Spark Ads article therefore contradicts both the spec article and itself within the same page. Both are recorded above. Practical read: treat 10 minutes as the real ceiling. The two pages also disagree on format — the spec article restricts Spark Ads to ".mp4 or .mov" while the Spark Ads article says there is no file-type restriction. RECENCY. The In-Feed ad spec article carries "Last Updated: June 2026" — i.e. roughly one month old as of this check, so it is current. I could not diff it against an earlier revision (no archive access without search), so I cannot state which specific values changed in the last year. Treat "what changed recently" as unestablished rather than "nothing changed." SURFACE MAPPING CAVEAT. The ads numbers above are specifically TikTok Auction In-Feed Ads. The spec article contains no separate tables for Pangle or Global App Bundle *video*; the aid=6701253237862825989 article turned out to be Global App Bundle *image* ads (CapCut/Fizzo placements), not a general TikTok image spec — I labeled those rows accordingly rather than presenting them as sitewide. SCOPE NOTE. The task brief lists Amazon main-image video duration, A+ module counts, and Reels/Shorts safe zones as examples. Those are not TikTok surfaces and no TikTok-owned page covers them, so I did not produce rows for them; the TikTok equivalent of the safe-zone concern is captured in the Safe Zone row, where TikTok deliberately publishes downloadable templates instead of pixel numbers. FRAME RATE ASYMMETRY (easy to get wrong). TikTok publishes explicit frame-rate bounds for organic posting (23–60 FPS, developer docs) but publishes NO frame-rate requirement for In-Feed ads. I verified that absence on the page rather than assuming it, so do not carry the 23–60 FPS figure over to ad creative as if it were an ad spec.